December 28, 2020, PHF, Yangon: Due to COVID-19 Epidemic Situation in Myanmar, the World No-Tobacco Day 2020 Celebration that is planned to be organized by the People’s Health Foundation, has been postponed to 30 December, 2020, as a web-based press briefing.
Main Theme of 2020 WNTD is on Tobacco and Youths. In response to the tobacco and nicotine industries’ systematic, aggressive and sustained tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign and empower young people to engage in the fight against Big Tobacco. It will serve to:
(a) Debunk myths and expose manipulation tactics employed by the tobacco and nicotine industries, particularly marketing tactics targeted at youth, including through the introduction of new and novel products, flavours and other attractive features; (b) Equip young people with knowledge about the tobacco and nicotine industries’ intentions and tactics to hook current and future generations on tobacco and nicotine products; and (c) Empower influencers (in pop culture, on social media, in the home, or in the classroom) to protect and defend youth and catalyze change by engaging them in the fight against Big Tobacco.
